Why We Love Vitamin C

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Vitamin C is a skincare skin saviour. Its a non negotiable when it comes to any skincare routine. Not only does it boost collagen production and brighten your complexion. . Vitamin C defends your skin against those pesky free radicals (smoking, UV rays and environmental polluntants) which can cause premature aging which really is a big no no. We want glowing happy healthy skin.
Why is Vitamin C so key in your skincare routine?

1. Protects: Vitamin C is a powerful antioxidant. This means it neutralises free radicals, which are unstable molecules that can damage your skin's cells and lead to wrinkles and age spots. By neutralisng these free radicals, vitamin C helps to keep your skin looking youthful and radiant. Best to apply in the morning so it can get busy working in the day . Used overa long period of time skin is more yourhful and that is eaxctly what we want.

2. Brightens and targets pigmentation: Vitamin C also helps to even out your skin tone by inhibiting the production of melanin, the pigment that causes dark spots. So if you're looking to brighten up a dull complexion or fade away those pesky age spots, vitamin C is your new best friend.

3. Promotes collagen production: Known to also plays a crucial role in collagen production which we all know decreases as we get older. Collagen is a protein that keeps your skin firm and elastic, so it's essential for maintaining a youthful appearance. We want plump and bouncy skin so we can have people stop and rthe street and say "wow check that glow". Not only does it brighten and protect your skin, but it also helps to keep it looking youthful and radiant. We say yes please to that.

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